Adesola Ade-Unuigbe is the Senior Associate Consultant & Co-Strategist (Media & Partnerships) at Arena & Atelier Co. With experience spanning content, communications and digital partnership, she has built a career across media, culture and development, shaping narratives that connect brands, institutions and audiences across Africa and global markets through roles at TikTok, the Bill & Melinda Gates Foundation, the Tony Elumelu Foundation, and Bella Naija.