ECOWAS has pursued a single regional currency for decades, and the timeline has slipped more than once. For businesses planning market entry, the practical question isn't when union arrives, it's how to operate profitably across West Africa's current, fragmented currency landscape in the meantime.
View More View More
Platforms increasingly hire from inside the industries they want to serve, not from adjacent to them. A career built in sports broadcasting turns out to be unusually good preparation for building a creator ecosystem.
View More View More
Africa's young, mobile-first population has made it one of the more closely watched creator economy markets globally. Watching from outside and operating effectively inside it are two very different things.
View More View More
Africa's sports media landscape is fragmented and fast-growing at the same time. Brands that treat PR as a press-release exercise consistently underperform brands that build real relationships with the people covering the sport.
View More View More
Africa's gaming growth has been overwhelmingly mobile-first, not console-first, which changes what a serious esports investment should actually look like.
View More View More