Overview

In her latest pivot, Janine partners with Snap Inc. as the Consultant leading Creator Partnerships and Content Strategy efforts across Africa, bringing the creator and content ecosystem expertise she built at TikTok to Snap Inc.'s strategic investment in this growth region.

Focus

Applying lessons learned from scaling African digital ecosystems at TikTok to help shape how Snap Inc. identifies, partners with, and invests in African creators and content.

Approach

• Creator partnership strategy tailored to African markets
• Content strategy aligned to platform growth objectives
• Applying cross-platform learnings from prior creator economy work

This work directly informs Arena & Atelier Co.'s approach to creator and talent partnerships for clients entering or scaling in African markets.