Overview

As Head of PR and Communications at PawaTech, owners of betPawa and Mchezo, Janine championed the Locker Room Bonus from 2022 to 2024, an initiative using technology and corporate influence to close the gender pay gap in sports.

Focus

The Locker Room Bonus delivers instant mobile money rewards to both male and female players for match wins, a concrete, financially meaningful equal-pay mechanism in a sector long defined by pay disparity.

Approach

• Communications strategy for a values-led sponsorship initiative
• Positioning the initiative as a genuine financial-parity mechanism, not a symbolic gesture
• Stakeholder and media relations to build credibility for the program

Impact

As of 2026, the Locker Room Bonus has disbursed over $1.6M USD across 8 markets, delivering more than 47,000 instant payouts to players, as reported by News Central TV.

This work reflects the kind of strategic PR Arena & Atelier Co. now offers clients: communications built around a real, defensible mechanism, not just a message.