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🔥OPERATING WORLDWIDE

The culture & commerce nexus

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Markets
Worldwide

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Years of
Experience

The culture & commerce nexus
Business & Tech.\Media & Comms.\Sports & Gaming.\Creators & Entertainment.\Growth.

Business & Tech.
Media & Comms.
Sports & Gaming.
Creators & Entertainment.
Growth.

Founder & Principal Advisor: Janine Anthony
About Us

Founder & Principal Advisor: Janine Anthony

With over 15 years of industry-defining experience, Arena & Atelier Co. is a full-service strategic advisory and agency partner led by Janine Anthony. We operate at the intersection of market entry, global technology, sports, gaming, entertainment, media and the creator economy. Born from a career that spans the newsrooms of the BBC and the partnership hubs of TikTok and Snap Inc., we offer more than just advice. It's Strategy. Execution. Growth.

Our Expertise

Driven by strategies, execution and success

Business Consulting and Commercial Services

We design the blueprint for market entry, growth, and strategic partnerships, grounded in research and commercial insight.

Strategic Public Relations and Communications

Leveraging insider experience across media, government, and crisis environments to protect and build reputation.

Marketing, Branding and Advertising Services

We build campaigns, content, and creative work that connect brands to the audiences that matter most.

Events Services

From concept to delivery, we plan and execute activations, campaigns, and experiential moments that resonate.

Media Production

Content and filming, produced to a standard that meets brands, platforms, and broadcast partners where they are.

Campaign, Vendor and Gaming Services

A trusted execution partner for brands that need a single, accountable point of contact across production, talent, and communications.

Creator and Talent Partnerships

Sourcing, vetting, and managing relationships across Africa's creator economy, from emerging talent to established names.

Business Consulting
Strategic PR & Communications
Marketing & Advertising
Events
Media Production
Campaign & Vendor Services
Creator & Talent Partnerships
Business Consulting
Strategic PR & Communications
Marketing & Advertising
Events
Media Production
Campaign & Vendor Services
Creator & Talent Partnerships

Our exclusive Case studies

Selected highlights from Janine Anthony's career at the intersection of sports, gaming, and the creator economy, spanning TikTok, Snap Inc., and PawaTech.

Team member

Meet the
talented team

Janine Anthony

Founder And Principal Advisor

Adesola Ade-Unuigbe

Senior Associate Consultant & Co-Strategist (Media & Partnerships)

Anuoluwapo Adedayo

Associate Consultant (Content & Operations)
Track Record

Brands We've Worked With